Imaginary Organization - Graphite News

Definition and Primary Goal

Graphite News is a humorous online news site. By creating humorous news stories both factual and fictional they bring readers to their site and while offering entertaining news articles they also provide marketing opportunities to companies who are willing to buy space on the site.

Primary Audience

Graphite News' primary audience is men and women between 20 and 35 years of age, who enjoy keeping up on current events as well as be comically entertained

Objective and Strategy

Graphite News' objective is to create a relationship with its readers which will encourage frequent visitation of the site, in order to create this relationship the articles on the site will be updated on a consistent basis providing new content constantly for the readers.

The readers will have the ability to login to an account on the web site and based upon their interests will find article recommendations. Also the advertisements which they will be presented with will be based upon their article history and submitted interests.

Usability Concerns

As the company's primary financial income will be through advertisement sales, the company is concerned that growth may be slower than anticipated.
The readers will have the ability to login as mentioned above, also they will have the opportunity to sign up for mailings which will allow them to receive updates regarding articles that match their interests.
An rss feed will be provided which will allow readers to keep up on all new articles posted on the site. Also archives will be kept for readers to go back and read past articles which they have missed.